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About Us

About Us

 

BetKing is a digital entertainment and sports technology business that owns and operates its own proprietary platform and product portfolio. This scalable capability enables the Group to take a customised approach to entering new industries and markets. The Group entered the African market in 2018 and has already grown to be a major player in the Region – driven by a strong focus on sports entertainment experiences delivered by their in-house digital sport-tech platform, combined with a customer-centric approach to distribution across retail and online channels, strong localised regulatory relationships and a brand portfolio that customers recognise and trust. This tailor-made approach, driven by an exceptional leadership team from a range of high growth sectors, has powered the rapid growth of the Group in the Region.

 

BetKing Kenya is a product of Entertainment Group Kenya Limited and the birth of the brand was initiated by evolution in strategy and the objective to offer more value to customers. BetKing is currently licensed by the Betting Control and Licensing Board under the Betting, Lotteries and Gaming Act, Cap 131, Laws of Kenya under License number: 0000285.

 

Mission

We believe everyone is a king and this is reflected in everything that makes up our brand; from our colors that symbolize royalty and wealth, to our logo that stands out from the crowd, our service delivery that is specially designed for Kings and our objective to grow the Kingdom - one King at a time.

We understand that sports betting is driven by love for the games and a passion to make a change. For us at BetKing, we celebrate those who take the stand to change their lives and the lives of those around them, those who stand for what they love and believe in, the prediction kings and the kings at heart.

It is, therefore, our mission to create an efficient system that enables the quests of our Kings and Kingmakers by providing the right technology, radical innovation, and uncompromising service to all our customers.

 

Our Values

Being the best is a driver for us at BetKing, which is why we put a lot of effort into crafting, maintaining, and upgrading all aspects of our service to make sure that they suit the requests of our customers and match or even exceed their expectations. In delivering this, we also believe in the following;

Wealth is an attitude

Our customers are Kings

All our customers deserve premium service

Trust is important to us which is why we choose to be transparent in our engagement with our customers and the public.

Hard work & Innovation, the perfect combination

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